AREVA Inc. Invests in Global Visibility at Charlotte-Douglas International Airport
July 01, 2014
CHARLOTTE, N.C., July 1, 2014 – Following the relocation of the company’s North American headquarters last October, AREVA Inc. is investing in its global visibility and local Charlotte presence through a six-month advertising campaign at the Charlotte-Douglas International Airport.
The campaign includes large-scale, wall-wrap advertising, backlit dioramas and digital ads conveying the company’s commitment to safe nuclear energy and the innovative spirit of its employees.
“AREVA is proud to welcome many customers and visitors from around the world at its North American headquarters in University City,” said Gary Mignogna, AREVA Inc. CEO. “Promoting safety and innovation in the eighth-largest airport in the United States complements our strategy as we continue to provide products and services that help utilities ensure the availability of clean, safe and efficient nuclear power worldwide.”
A leader in nuclear energy and emerging innovator in renewable energies, AREVA is committed to customers and employees as executed through the pillars of the company’s global business strategy and the region’s journey toward a culture of Operational Excellence, innovation and growth. Its advertising strategy focuses on the safety pillar of the Operational Excellence platform and on innovation. The campaign includes large-scale advertising located behind the moving walkway between concourses D and E, space-available backlit dioramas throughout the airport (currently located near gates B5 and C8), and space-available digital advertising at charging stations in the A and B concourses through mid-December 2014.